“After years of strong growth, we expect the white-box tablet market to slow in 2014 as consumers move to higher-end devices that work better and last longer,” said Tom Mainelli, program VP-devices and displays, at IDC. Last year, the market experienced an unprecedented 51.6 percent growth. Now the research firm is predicting that worldwide tablet shipments will grow 19.4 percent this year to 260.9 million units, a 3.6 percent reduction from its previous forecast. Overall, IDC has revised downward its forecast for tablet sales this year.
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“Though Android and iOS will remain dominant, we expect Windows-based devices to capture more than a quarter of the market as its benefits become apparent thanks to growing adoption of 2-in-1s.”Īlthough much of the growth in the commercial sector has been in the education vertical, IDC said tablets will “continue to infiltrate small, medium and large businesses around the world.” “The choice of operating system will be a key differentiating factor when it comes to success in the commercial segment,” said Jitesh Ubrani, research analyst for IDC’s Worldwide Tablet Tracker.
This year, businesses are forecasted to represent 14.0 percent of the tablet market, an increase of 3.0 percent over last year, and that percentage will grow to 18.0 percent by 2018. While tablet sales are slowing down in the consumer sector, the commercial sector will continue to experience strong growth, according to a new IDC report.
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